after
WaFd Bank recently remodeled its headquarters in downtown Seattle and installed
Provide support in the new entrance and interior lobby to support the company's mission of attracting a larger audience and establishing a deeper connection with customers.
Roger Starkweather, the founder of NewReach, said: "It is important to really understand the culture of WaFd in order to map it to the digital experience." "WaFd Bank is a 100-year-old family-owned business organization , Has a long history in the Pacific Northwest. They are personable. They are related. All these elements of their DNA must appear in new, interesting and innovative ways."
NewReach has developed a content strategy that centers on brand messaging and attracts customers through their personal journey to help them achieve their long-term goals. The event also established the WaFd Bank headquarters in downtown Seattle as a model of digital experience that other WaFd Bank branches can pursue.
In the main entry, the connecting wall consists of two nearly 7-foot long and 12-foot high Clarity Matrix G3 LCD video wall systems in a vertical and 3x3 configuration. Installed by audio-visual integrator AVI-SPL, ranked first in 2020
, The TV walls installed on both sides of the entrance space provide a canvas for art and inspiring content, creating an enthusiastic experience for both WaFd Bank customers and visitors. The content displayed on Connected Walls highlights WaFd’s connection to the community, including live art moments inspired by nature and artwork by MLS Voice of Football Seattle goalkeeper Stefan Frei.
Steve Mauer, network manager and audiovisual expert at WaFd Bank, said: “When you walk in, the Internet wall will provide you with a great presentation.” “The goal is to impress people, and the video wall can definitely do it at this point."
In the internal lobby of WaFd, an 8-foot-long, 4.5-foot-high Clarity Matrix G3 LCD video wall in 2x2 configuration is integrated to enhance the bank's brand and introduce the functions of WaFd to customers.
Steven Picanza, co-founder of NewReach’s strategic partner Latin&Code, said: “Visitors stay longer in the lobby environment, which provides more information for connecting with visitors and telling WaFd Bank’s story. Opportunity." Brand Strategist of WaFd Bank Digital Content.
According to Starkweather, NewReach chose Clarity Matrix G3 for the project because of its near-seamless graphics and durability in public spaces. He said: "Clarity Matrix G3 provides the fewest borders, and we designed content around these lines-we use borders to our advantage."
"The remodeling of the bank and the new video wall are a lot better than before. The display looks great, and we are very satisfied with the results." Mauer concluded.
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