The company's brand renewal reflects its desire to expand into the growing commercial AV market while continuing to meet the demand for home audio and video.
Metra Home Theater Group is now
To
The group announced that this is part of a brand overhaul to "adapt to its expansion into commercial integrated products."
MetraAV's new slogan will be "Integrator's Choice".
GM Jessy Crabb said in the MetraAV announcement: "We are a manufacturer focusing on high-end home theater and residential surveillance products."
"Because a large number of our products are designed and manufactured at a professional level, they also make them universal and suitable for the requirements of the business environment." In the past year, many of our customers have expanded to light commercial businesses. Projects, and the industry itself is changing, blurring the boundaries between the home and the business environment. "
Crabb said: “Restaurants, small offices and places of worship are just a few places where integrators use our AV products.” “We released a business catalog last year to showcase these multifunctional solutions, and look forward to launching more business-based solutions in 2021. Integrated products."
CEDIA interim CEO Giles Sutton recently told CE Pro sister publication
Regarding how many AV integrators are working in home and commercial spaces, they are on both sides of the resimrcial line.
The MetraAV business catalog contains HDMI electronic products, including repair tools, extenders, splitters and switches, as well as converters, IR kits, HDMI cables, audio cables, jumpers, RCA cables, power cords, bulk wires and structured wiring accessories.
Adapters and other installation accessories (such as banana plugs, connectors and terminals, keystone inserts and fiber optic tools) are also shown in the business catalog, and further expansion is planned this year. MetraAV also produces various TV mounting racks for residential and commercial installations.
MetraAV will start the launch of the new brand with the updated logo starting this month, and launch a new website MetraAV.com in the spring.
Ethereal home theater, Velox, Helios, Spyclops Surveillance Systems and Install Bay will still be the brands of MetraAV, which is a subsidiary of Metra Electronics.
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